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comScore Study Finds Online Hotel Bookings Continue to Shift From Online Travel Agencies to Supplier Sites
comScore, Inc. (NASDAQ:SCOR) , a leader in measuring the digital world, today released a study of the online travel industry, which showed that supplier websites account for 72 percent of online hotel spend as of first quarter 2008, a 3-percentage point increase in dollar share from the previous year.
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Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan for a Difficult Economy - By Max Starkov and Jason Price
The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to proven marketing tactics!
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What Is the Future of E-Mail?
An old digital format still has plenty of life left
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Google's Travel Plans
The US travel industry is facing a terrible year, thanks to credit crunched consumers and a weak US dollar. But Google sees an online opportunity in the struggling industry.
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Beyond Blogs
Three years ago our cover story showcased the phenomenon. A lot has changed since then.
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Google search ads rile its big customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.
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New AH&LA Website Launches Today
Sites Connect Visitors to Pertinent Membership and Industry Information in Three Clicks or Less
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