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Bed and Breakfast Industry News - Features
Saturday September 6th, 2008
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What the Heck is Hotel Web Site Optimization, Anyway? A Hotel Marketer's Guid...
With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is t...
2008-03-17
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Mass Appraisals May Lead to High Taxes - By Mark Hutcheson
Every year, most assessors across the nation face the daunting task of determining market value for every property in their jurisdiction....
2008-03-11
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Food & Beverage - Do You Know Your Break Even Point? - By Joe Dunbar
In my MBA program at Rutgers University, they made sure every graduate could calculate break even points. We were given a myriad of scena...
2008-03-10
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Budgeting for Hotel Internet Marketing...No Surveys, Just Plain Talk - By Nei...
How Much Should a Hotel Invest to Develop a Strong Internet Presence?
2008-03-04
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Food & Beverage - Playing The Market - By Joe Dunbar
Do you try to time the market for your top center of the plate items?
2008-02-29
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Established Client Relationships Can Last a Lifetime: New Generation of Hospi...
I attended a funeral this month for Tom Roberts, a man who had been a client of mine dating back to my previous hotel sales career, and w...
2008-02-28
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Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Inter...
In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on th...
2008-02-27
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What the Heck is Hotel Revenue Management, Anyway? A Hotel Marketer's Guide t...
Revenue management has become a somewhat controversial buzzword in our industry. As with many common terms, revenue management seems to h...
2008-02-20
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Food & Beverage - Prime Market Deal - By Joe Dunbar
Market prices for prime beef tenderloin has plummeted from last year's $14 plus levels to below $11 a pound.
2008-02-11
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Training to Keep Your Hotel Sales Effort Strong - By Leora Lanz
With today's economic climate and the surge of new hotels in the last 10 years, basic selling skills - for being an effective sales manag...
2008-02-05
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Change v. Experience: Dilemma Facing Presidential Candidates and Hoteliers - ...
With the mortgage meltdown, a troubled economy and the presidential candidate primaries dominating the news this month, it was a profound...
2008-02-05
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Reduce Property Taxes by Recognizing Hotel Profit Centers - By David C. Lennh...
Assessors all too often base their hotel property tax assessments on the revenues derived from a hotel's total assets, wildly exceeding t...
2008-02-04
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Ratings Advice - Design For The Future - By Harry Nobles
We get calls regularly from owners, developers, architects, and designers asking for AAA/MOBIL ratings advice and assistance on projects ...
2008-02-04
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Women In Hospitality - A Retrospective And View Of That 'Glass Ceiling' - By ...
'You've come a long way, baby!' - That chauvinistic expression should drive anyone nuts, because it simply is not enough to triumph the j...
2008-01-28
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Food & Beverage - Offer Dessert Early in the Meal - By Joe Dunbar
Years ago, my brother Paul invited my wife Jackie and I to dinner at the American Bounty Restaurant. The restaurant is run by the student...
2008-01-18
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Five Ways to Increase Your Sales and Marketing Momentum in 2008 - By Leora Lanz
A resolution for 2008 is to think about how to maximize hotel revenue in ways other than increasing room rates, and continue to show valu...
2008-01-14
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