There’s a big difference between random Internet marketers and hotel Internet marketing experts that specialize in the industry. The difference shows up in your property’s bottom line. - More
Your online reputation is the aggregate of guest reviews posted online. And, this refers to more than a few travel review sites. Guest reviews are posted on hundreds of travel review websites and an equal or greater number of non-travel social websites and blogs. - More
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. - More
Buzz is Google’s new social network and it’s already created a stir. There have been concerns over privacy but all in all, the reaction has been very largely positive. This article is a simple guide explaining how to use the service. - More
Google is trying once again to capture some of the momentum surrounding social networking companies like Facebook and Twitter by adding new features to Gmail, its popular e-mail service. - More
Social Media engagement techniques and benefits are all about creating interest and engaging with people online that share a common interest with what you talk about on your social media pages. As a hotelier, you need to talk about more than just your hotel. - More
Google has begun the rollout of its Social Search product, a way of seeing customized search results based upon the people in your social network. - More
The hospitality industry's leading Internet marketing and distribution consulting firm is scheduled to present insights into the Mobile Distribution Channel at the 4th annual EHTEC, held February 14-16, 2010 in Amsterdam. - More