Bed and Breakfast Industry News - Internet

With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to parti... - More

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its February 2010 report. - More

A few months ago we wrote about the many reasons why hoteliers should not be using free link shorting services such as TinyURL and Bit.Ly. While there are numerous free services available, most put your hotel at risk and may cost you dearly in lost business opportunities. The Internet is still a little like the - More

The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More

Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More

10 essential web features lodging providers must have to surge ahead in this new decade - More

Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the ability to track Return on Investment (ROI) from hotel bookings generated by hotel Facebook and Twitter pages. - More

ABetterStay.com, a premier online source for booking alternative, high-value lodgings such as vacation rentals, condos, resorts, timeshares and bed and breakfasts, today announced that Resort Group has joined its affiliate program. - More

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its January 2010 report. - More