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Bed and Breakfast Wire - Fields & Company News

Thursday December 4th, 2008

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	Is Your Hotel Ready for the Downturn - By Brenda Fields
	Key markets, world wide have experience unprecedented occupancies, average rates, and RevPAR for over a decade. New York City and London ...


	2008-08-06	Features	more...

	Putting the 'Hospitality' back in the Hospitality Industry - By Brenda Fields
	What other industry is so directly involved with serving its customers in many significant areas to their well being? Food, drink, and sl...


	2007-07-24	Features	more...

	It's 2007 - Do You Know Where Your Sales People Are? - By Brenda Fields
	This past year proved to be another exceptional year in the hotel industry. The strong domestic economy coupled with record numbers of fo...


	2007-01-16	Sales and Marketing	more...

	What Women (Really) Want - By Brenda Fields
	As an industry, we have come a long way from catering to the woman customer by placing a red rose on the bed or handing her a restaurant ...


	2006-08-21	Trends 1 Comment	more...

	Want Better Results? Then Expect Better Sales People - By Brenda Fields
	Over the past several years, the hotel industry has greatly benefited from the strong domestic economy which has impacted both the busine...


	2006-02-21	Sales and Marketing	more...

	Creating Results: Strategy vs. Knee-Jerk Reactions - By Brenda Fields
	Who would not agree that a well thought out and well executed strategic plan is the basis for ensuring the best results? But how many tim...


	2006-02-15	Features	more...

	Advertising: How to Create Award Winning Ads (Yes, Even on a Budget) - By Bre...
	The role of advertising in independent hotels can be full of conflict. In the right circumstances, it can be effective and drive business...


	2005-09-19	Sales and Marketing	more...

	A Primer's Guide to Understanding and Maximizing Your Web Site - By Brenda Fi...
	Regardless of the size of the marketing budget, the web site has evolved into the most important component of the marketing plan. Properl...


	2005-01-13	Internet	more...

	David and Goliath: How Independent Hotels Can Successfully Compete with the L...
	We all are familiar with the concept that two can live more cheaply than one, and this certainly applies to the large chains with multi-p...


	2004-10-27	Features	more...

	The New Market Segmentation And Pricing Model For Independent Hotels by Brend...
	One of the single greatest challenges facing independent hotels today is pricing. Pricing the inventory effectively can lead to profitabi...


	2004-05-19	Features	more...

	Boutique Hotels: Rethinking The Fundamentals In A New Business Environment by...
	During the past decade, dramatic changes have occurred on all levels in the hotel industry. Eight years of record occupancies, average ra...


	2004-02-11	Features	more...

	Room Configuration-Are Your Rooms Configured For The Best And Highest Use? by...
	“Build it and they will come” may work in The Field of Dreams, but not necessarily in the hotel industry. The more accurate sentiment may...


	2004-01-22	Sales and Marketing	more...

	Boutique Hotels: How To Survive In A Down Market-Getting Back To Basics By Br...
	Boutique hotels is a relatively new concept to the hotel industry. Until the early 90s, the standard model had typically been a large ful...


	2003-05-12	Features	more...

	Industry Marketing Pro Brenda Fields Opens Consultancy Focusing On Independen...
	New York’s Kitano Hotel Taps Fields’ Turn-around Expertise


	2003-01-22	Sales and Marketing	more...

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