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Save Your World and American Hotel Register Company Announce '1 Room for 1 Night = 1 Acre of Rainforest Saved for 1 Year(TM)' Partner Program for Eco-friendly Hotels |
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Comprehensive Program Assists Hotels with 'Green' Initiatives |
Save Your World, the first company in the United States to launch a personal care product line infused with organic yerba maté and organic aloe vera, has announced a distribution partnership with American Hotel Register Company for its eco-friendly shampoo, conditioner, body lotion, soap, and body wash. This hotel partnership program makes it easy for hotels and their guests to do something for the environment every day. By offering guests Save Your World(R) personal care products in hotel rooms, the hotel and hotel guest will be helping to preserve one of the most precious resources on the planet - our rainforests.
'Every guest that stays in a hotel room for just one night, and uses the Save Your World(R) premium environmentally friendly products, will be saving one acre of rainforest for one year,' explains Scott Cecil, president of Save Your World. 'Through our partnership with American Hotel Register Company, who has an excellent reputation as a worldwide supplier to hotels for more than 140 years, we make it easy for hotels to offer eco-friendly personal care amenities to hotel guests through a comprehensive program.'
Tom Leahy, Vice Chairman of the Board of American Hotel Register Company, is very excited about American Hotel's exclusive partnership with Save Your World: 'They've been great to work with as we've built our all-new, all-natural amenities collection, named appropriately, Save Your World(R). They're an important part of American Hotel's Living Green program and our commitment to environmental responsibility. Save Your World is helping us do what we do best - support our customers in the changing world of the hospitality industry.'
'American Hotel Register Company could not be more thrilled about our partnership with Save Your World,' said Stacy Butindaro, Marketing Manager and Chairman of the Living Green Program at American Hotel Register Company. 'Corporate responsibility is a major initiative and we are committed to providing excellence to our customers, partnering with Save Your World has made that an easy task. Save Your World is a green company with a true passion for preserving the world's natural resources. This program truly enables a hotel property as well as its guests to take part in such an important mission...protecting our resources for future generations!'
 1 Room for 1 Night = 1 Acre of Rainforest Saved for 1 Year(TM) is the cornerstone of Save Your World's latest 'green' business model. Through an innovative leasing program that is the first of its kind globally, Save Your World is helping to preserve 200,000 acres of pristine Guyana rainforest from logging and other destructive development - a conservation concession...the first of its kind in the world.
According to a recent American Hotel and Lodging Association's Green Assessment Survey, 30 percent of hotels in the United States have an environmental purchasing policy and 22 percent are planning such a policy. Furthermore, according to a recent study by the Hartman Group, The Hartman Report on Sustainability: Understanding the Consumer Perspective, 'Ninety-three percent of consumers that are aware of sustainability are twice as likely to think it is important to buy environmentally friendly products, and they are four times as likely to pay 10 percent more for sustainable products.'
Benefits of the program for national, regional and local hotel properties include:
•High-quality, all-natural products with organic ingredients that will pamper guests. Guests will immediately recognize the difference.
•Environmentally friendly packaging is 75% made from paper which reduces waste and is more sustainable than non-environmentally friendly packaging. In fact, the packaging results in a 92 percent reduction in plastic for the liquid products. The soap is wrapped in a 100 percent post-consumer waste paper. The printing uses vegetable based and water-soluble inks.
•Our ultimate 'Green' program enables partner properties to enhance their brand's goodwill by implementing a 'Corporate Social Responsibility' plan that is captured in a concise, easy-to- understand message that resonates with consumers. This message is '1 Room for 1 Night = 1 Acre of Rainforest Saved for 1 Year(TM).' The improved goodwill will result in incremental growth in room nights. In addition, it will provide a differentiator in the marketplace, reducing the competitive pressures on a pricing level.
Save Your World was featured on the cover of the October, 2008 American Hotel Register Company's Living Green Flier.
Interested hotels may contact Ms. Cherie Good, hotel program manager, at 734.730.5649 or by email at cgood@saveyourworld.com. Additional information may also be found at www.saveyourhotel.com.
About Save Your World
Save Your World is a green company made up of family and friends who share a passion for preserving the world's natural resources. Save Your World, under the brands Save Your Skin(TM), Save Your Hair(R), Save Your Body(R), Save Your World(R), and Save Your Lips(TM), introduced the first pure organic yerba maté-infused, all-natural, personal care product line in the United States with the mission to Save Your Rainforest through the product pledge '1 Product = 1 Acre of Rainforest Saved for 1 Year.' Products are available in a complete line of shampoos, conditioners, body lotions, shower gels, body washes, lip balms, and exfoliating soaps with naturally moisturizing glycerin. Save Your World recently announced a comprehensive program for eco-friendly hotels with a message of '1 Room for 1 Night = 1 Acre Saved for 1 Year(TM).' Save Your World is an approved member of Co-op America's Green Business Network and is a proud sponsor of Walking the Amazon.
Save Your World has quickly become a leading innovator in the all-natural personal care products and conservation arenas. By establishing partnerships with national retailers such as Whole Foods Market, The Vitamin Shoppe and Big Carrot in Canada, and a partnership with Conservation International, Save Your World is truly a trend-setter.
 Save Your World goes to great lengths to ensure that its natural products are made in an environmentally sensitive manner and pledges:
•Fair Trade practices will always be our policy
•Raw materials and ingredients are all-natural and biodegradable
•Packaging will be made of recycled or recyclable materials
•No animal testing or animal by-products will ever be used
•No Parabens, no Sodium Lauryl Sulfate, and no 1, 4 Dioxane
Save Your World is helping to save the rainforest through a unique and innovative leasing program, one of the first of its kind in the world. Through contributions and product sales, Save Your World helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect the rainforest in its pristine state. Save Your World has already helped to protect 200,000 acres of Guyana rainforest for one year. The South American rainforest project is on one of the world's oldest geological rock formations, and is one of the richest areas for plant and animal biodiversity. Rainforests contain about half the planet's five to 10 million plant and animal species, and harbor 70 percent, or more than 2,000, of the plants identified as having anti-cancer characteristics by the US National Cancer Institute.
About American Hotel Register Company
As the premier supplier to the hospitality industry, American Hotel Register Company has been a provider of supplies and equipment worldwide for more than 140 years. The company serves customers through its sales professionals, buying guide, and website, americanhotel.com. Distribution centers are located in California, Florida, Hawaii, Illinois, Nevada, New Jersey, Texas, Washington, Puerto Rico, and Toronto, Canada.
For more information about products and services supplied by American Hotel Register Company, please visit www.americanhotel.com or call toll free at 1-800-323-5686. For a downloadable PDF of our Living Green brochure, please visit http://www.americanhotel.com/LivingGreen/LivingGreenBRO.pdf.
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Save Your World is a green company made up of family and friends who share a passion for preserving the world's natural resources. Save Your World, under the brands Save Your Skin(TM), Save Your Hair(R), and Save Your Body(R), introduced the first pure organic yerba maté-infused, all-natural, personal care product line in the United States with the mission to Save Your Rainforest(R) through the product pledge "One Product = One Acre of Rainforest Saved for One Year(R)." |
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