The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Dallas Market Center hotel announces this green beacon of hospitality will light the way for visitors to Dallas, Texas.
The new sign is the seal of approval that this downtown Dallas hotel exemplifies the standards of the $1 billion Holiday Inn brand re-launch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Dallas Market Center is among the first hotels in the world to receive the sign.
'We have set an aggressive pace to re-launch our complete estate of nearly 3,200 hotels, 413,406 guest rooms and 11,000 signs by the end of 2010,' said Mark Snyder, Senior Vice President of Worldwide Brand Management for Holiday Inn. 'And with the addition of Holiday Inn Dallas Market Center, we are off and running on our journey to make every Holiday Inn hotel as great as our best one.'
Elements of the Holiday Inn brand re-launch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple sheeting and pillows that come in two comfort levels: 'soft' and 'firm.' An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and modern.
Warm Welcome
A new signature arrival - including new lighting, landscaping and design features - creates an energized and branded sense of welcome that is universally recognizable.
Customized music and scent selections also engage guests in a complete sensory experience, and a de-cluttered front desk promotes a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture - 'Stay Real' - further ensures the team develops the behaviors and skills to treat guests as individuals and not numbers, with genuine people delivering real service. Leading the charge will be a newly created position at each hotel - the Guest Experience Champion.
'We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,' said Callan Hamman, General Manager. 'And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.'
The 200-room hotel is minutes from Dallas Market Center, Dallas Convention Center, American Airlines Center, Southern Methodist University, the Dallas Museum of Art, NorthPark Mall, Galleria and more. This downtown Dallas hotel offers business conveniences such as 1,641 square feet of meeting space and a 24-hour business center. Other amenities include a 24-hour fitness center, outdoor pool and patio, Kem's Restaurant, The Greenbeanery signature coffee bar and complimentary Dallas Love Field airport shuttle.
Standard Holiday Inn guest room accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, 32" flat-panel cable television, hairdryer, coffee maker, iron and ironing board. For the business traveler, guest rooms provide a work desk and ergonomic chair, complimentary high-speed Internet access, data ports, complimentary USA Today newspapers and in-room check-out capabilities.
The Holiday Inn Dallas Market Center hotel which is owned by Prism Hotels & Resorts is located at 4500 Harry Hines Blvd. Dallas, TX 75219. Telephone: 214-219-3333, Facsimile: 214-219-3335. To learn more about this Dallas, Texas hotel, visit their Web site at www.hidallasmarketcenterhotel.com.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards with over 37 million members worldwide.
IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. We're the first major hotel group to have measured our environmental and carbon footprints, and we're in the process of setting reduction targets.
With more than 1,600 hotels in its development pipeline, IHG needs to find around 150,000 people over the next few years to meet its global expansion plans.
InterContinental Hotels Group PLC is the group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com.
|
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News