Latest articles tagged SEO

There’s a big difference between random Internet marketers and hotel Internet marketing experts that specialize in the industry. The difference shows up in your property’s bottom line. - More

Duplicate Web content is when two web pages with different URLs contain 'largely identical content.' These two pages may reside on the same website (internal duplication) or on two different sites with two completely different core URLs (external duplication). - More

Consumers conduct research by searching for hotel Websites, special offers, reviews and videos. - More

A recent Nielsen study found that 81% of online shoppers read product or retailer reviews by other customers when shopping, and that 71% agreed that consumer reviews make them more comfortable that they're buying the right product. - More

By now, most properties with a Website know the importance of hotel Internet marketing, specifically SEO. So the question is: Is it best to keep SEO in-house or outsource it? - More

There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising across-the-board rate discounts to boutique properties launching aggressive advertising campaigns designed to put heads in beds. Hotels' occupancy and RevPAR, always key metrics for the indu... - More