Latest articles tagged internet marketing

More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. - More

There’s a big difference between random Internet marketers and hotel Internet marketing experts that specialize in the industry. The difference shows up in your property’s bottom line. - More

Duplicate Web content is when two web pages with different URLs contain 'largely identical content.' These two pages may reside on the same website (internal duplication) or on two different sites with two completely different core URLs (external duplication). - More

Consumers conduct research by searching for hotel Websites, special offers, reviews and videos. - More

Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes that every hotelier has learned extremely important and insightful lessons that have benefitted their Internet marketing and distribution efforts. Undoubtedly the most import... - More

A recent Nielsen study found that 81% of online shoppers read product or retailer reviews by other customers when shopping, and that 71% agreed that consumer reviews make them more comfortable that they're buying the right product. - More

By now, most properties with a Website know the importance of hotel Internet marketing, specifically SEO. So the question is: Is it best to keep SEO in-house or outsource it? - More

You may recall the recent USA Today article comparing hotel website prices with online travel agency (OTA) prices. In two of the five hotels sampled, you could buy rooms cheaper through Expedia, Orbitz or Travelocity than you could directly from the hotel. Interesting. - More

VIZERGY(R) offers new tool linking hoteliers directly to over 70 Expedia affiliated sites - More

You'd be hard-pressed to find anyone who hasn't heard of Google, the giant of the search engine landscape, with over 70% of market share in the U.S. They've revolutionized the way information is found on the Internet and changed the way people search for hotels. By having a successful natural search campaign, with effective search engine optim... - More