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Zuji Online Travel Report for Q2 (April - June) 2006 Asia Pacific |
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The report reveals Bangkok to be the number one holiday destination in the Asia Pacific, for five consecutive quarters. Meanwhile, London is the most popular holiday destination for Australians. |
Australians are very eager when it comes to booking their holidays, with 20% of travellers booking three months in advance. Survey findings reveal that Aussies like having something to look forward to.
More than half of Australians travel for a week or less, while 87% of the Asia Pacific holiday for less than two weeks. During their stay, 78% of all guests make bookings for up to three nights, possibly indicating the attractiveness of bonus night offers and multiple night incentives.
A whopping 84% of bookings made through ZUJI were paid for over the internet, indicating a growing trend towards e-commerce with Australia, Hong Kong and Singapore being equally active in its take-up. However, Australia has been relatively slow in using e-ticketing while Hong Kong leads in the region's e-ticket adaptation.
Australians are most willing to splurge on their holiday, with 46% of travellers admitting to packing the equivalent of US$1001-1506 in spending money. In comparison, Taiwanese travellers merely pack US$305 on their trips.
Even though more than half of Australians enjoy variety on their holiday, 73% of Australians still prefer socialising with other Aussies when overseas.
Click here ( Adobe Acrobat PDF file) to download the report.
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