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Bed and Breakfast Industry News |
Monday December 1st, 2008 |
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Annual drinks research 2008 |
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Analysis of consumer attitudes and buying behaviour in the beer and wine sector |
As part of an ongoing programme of research and contribution to consumer insight in the food and beverage industry, Deloitte have launched a summary of the findings from their third annual beer and wine survey.
Times are changing. With the introduction of the smoking ban in England & Wales, lack of significant football games and poor weather, retailers, pub operators and suppliers alike are under significant pressure to increase sales in 2008.
What the consumers told Deloitte:
• Almost two-thirds were most likely to consume their preferred drink at home or at a friend's house
• For the first time price has overtaken brand as the key consideration when purchasing beer or wine
• Consumers pay less attention to the price of each litre they buy and more to the overall price
What the trolleys told Deloitte:
• Stella Artois remains the most popular brand for consumers who buy cases of beer
• For those who bought cases of beer, the average purchase was 1.8 cases compared to 1.3 in 2006
Click here ( Adobe Acrobat PDF file) to download the complete article.
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Contact Information:
Telephone Number: +44 (0)20 7936 3000
Fax Number: +44 (0)20 7583 1198
Click for Website
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Deloitte is the UK?s fastest growing major professional services firm. It is based in 21 UK locations, has over 10,000 staff nationwide and fee income of ?1,246 million in 2003/2004. Deloitte is the UK practice of Deloitte Touche Tohmatsu, a global leader in professional services with over 120,000 people in 140 countries. |
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