The Top 50 Chains Under 50 Units reinforce the value of their brands by focusing within the four walls.
Casual-dining chains dominate Chain Leader's first annual ranking of Top 50 Chains Under 50 Units. From fine-dining to budget-priced concepts, the emerging chains on this list are using various strategies to grow and leverage their brands. Some are moving forward with expansion, while others are pulling back on growth to figure out the best way to operate in an economic downturn. But what they have in common is the use of creative yet disciplined tactics to compete with large national players and deliver a dining experience that connects with customers.
'You can't rest on your laurels. The restaurant chain that is just on auto pilot is headed for extinction in today's society,' says Craig Weichmann, managing director of Mastodon Ventures Inc., an Austin, Texas-based investment banking firm that specializes in restaurants. 'It's about concentrating on what you can do within the four walls to stimulate some customer excitement.'
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