The breakfast business carries its weight and then some for Smiling Moose Deli, a Colorado chain best known for high-end gourmet sandwiches.
Throughout the day, the restaurant offers a variety of sandwiches-made with scrambled eggs and traditional breakfast meats-served on bagels, Kaiser rolls, and tortillas. Bagels with assorted spreads and freshly baked muffins round out the breakfast menu.
'People eat our breakfast sandwiches all day long,' says Kevin Sloane, president and founder of the chain. 'It's a very profitable daypart.'
Sloane's Eureka! moment came the day he and his partner were working to get a store ready for its grand opening five years ago. They hadn't had breakfast, so Sloane's partner went to a local restaurant at 11:30 a.m., only to be told by an employee that breakfast service ended 30 minutes before.
Sloane saw an opportunity. Smiling Moose has been serving breakfast around the clock since.
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