According to a new survey from hotels.com, those who belong to loyalty programs are finding a number of shortcomings
Most Americans continue to spend cautiously and look for more value from every purchase they make. By joining loyalty programs, they can watch their dollars go further by earning valuable benefits. Or can they? According to a new survey from hotels.com, those who belong to loyalty programs are finding a number of shortcomings:
• Ninety-three percent want improvements made to their memberships.
• Almost six in ten (59 percent) want fewer restrictions on how they can use their program benefits.
• More than one-third (37 percent) don't think the value added bonus is ever really as great as the program wants them to believe.
• Nearly one-quarter (24 percent) don't like the fine print that comes with benefits.
• Nearly half (49 percent) didn't book anything in the last year using their reward travel benefits, such as a hotel stay, a flight or a car rental.
