Bed and Breakfast Industry Trends - Internet

The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More

Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More

10 essential web features lodging providers must have to surge ahead in this new decade - More

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its January 2010 report. - More

There’s a big difference between random Internet marketers and hotel Internet marketing experts that specialize in the industry. The difference shows up in your property’s bottom line. - More

Your online reputation is the aggregate of guest reviews posted online. And, this refers to more than a few travel review sites. Guest reviews are posted on hundreds of travel review websites and an equal or greater number of non-travel social websites and blogs. - More

In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads 'Suck' Less - More

Social Media engagement techniques and benefits are all about creating interest and engaging with people online that share a common interest with what you talk about on your social media pages. As a hotelier, you need to talk about more than just your hotel. - More

Duplicate Web content is when two web pages with different URLs contain 'largely identical content.' These two pages may reside on the same website (internal duplication) or on two different sites with two completely different core URLs (external duplication). - More