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2009-10-01
Using data on movie-rating patterns, new Wharton research challenges current thinking on the Long Tail effect - a widely publicized theory that suggests the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings. - More
2009-09-30
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. - More
2009-09-22
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right Customer Relationship Management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities-despite the most challenging market conditions. CRM helps ensure you deliver exceptional service t... - More
2009-09-17
Executives at a large technology giant like Dell are looking at the same economic data that everyone else sees, which means they have no doubt been watching the first hopeful, although tentative, signs of a turnaround -- from Wall Street's best six-month run since 1933 to surveys showing the first increases in consumer confidence in nearly two y... - More
2009-09-09
Follow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment improvements. - More
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