Perhaps it is the very longevity of the hotel industry that keeps it stuck in old-fashioned practices, particularly as it applies to revenue management. - More
Revenue management has been in the hospitality spotlight since the mid 1980's; a gift from American Airlines. American successfully created, what was then called yield management, in order to compete with the deeply discounted fares of People Express airlines. The problem was fairly simple; how can we offer lower rates, to be more competitive, w... - More
Over the past year I have seen hotels focus more on driving occupancy than rate to improve their RevPAR. While hotels may not be able to achieve the higher average rate of the pre down turn, there are opportunities locally they can exploit locally to drive rate even in the current economic environment. - More
