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2009-11-03
Over the past year I have seen hotels focus more on driving occupancy than rate to improve their RevPAR. While hotels may not be able to achieve the higher average rate of the pre down turn, there are opportunities locally they can exploit locally to drive rate even in the current economic environment. - More
2009-09-03
Hotel revenue management forecasts are made clearer with this spreadsheet-based program - More
2009-08-26
In previous articles, I mentioned that we've come a long way since the old days of the "heads-in-beds" mentality when it comes to rate-setting; I should modify that statement. Although many hotels have progressed to revenue management, it appears that too many have not. I am surprised that so many hoteliers have not taken steps to improve their ... - More
2009-08-24
The concept of revenue management has been around for quite awhile, with the airline industry first formalizing it with its computerized Yield Management system. The hotel industry, although late in the game, has now made a 'revenue management' position as part of its standard staffing. - More
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