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2010-03-15
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its February 2010 report. - More
2010-03-15
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to parti... - More
2010-03-12
In year-over-year measurements, the industry’s occupancy ended the week with a 4.0-percent increase to 54.9 percent. Average daily rate dropped 3.0 percent to finish the week at US$96.05. Revenue per available room for the week was up 0.9 percent to finish at US$52.75. - More
2010-03-11
In year-over-year measurements, the industry’s occupancy decreased 0.4 percent to 55.3 percent. Average daily rate fell 0.9 percent to finish the week at CAD$125.36. Revenue per available room for the week dropped 1.3 percent decrease to CAD$69.36. - More
2010-03-10
In the last several years, the number of green lodging certification programs available to U.S. hotels has exploded with programs emerging at the national, state and city level. For the most part, these programs address indoor air quality by encouraging lodging establishments to avoid the volatile organic compounds (VOCs) that are often found in... - More
2010-03-05
In year-over-year measurements, the industry’s occupancy increased 3.4 percent to 58.4 percent. Average daily rate increased 13.2 percent to finish the week at CAD$140.65. Revenue per available room for the week rose 17.0 percent to CAD$82.16. - More
2010-03-05
In year-over-year measurements, the industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15. - More
2010-03-05
The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More
2010-03-04
Economic research firm e-forecasting.com, in conjunction with Smith Travel Research, announced the U.S. Hotel Industry Leading Indicator—HIL—edged down 0.2 percent in January, the first monthly decrease after nine consecutive months of increases for the indicator. HIL went up 1.4 percent in December. - More
2010-03-03
Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More
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